Bohemian Blossoms primary logo on a soft botanical field
Brand Identity

Bohemian
Blossoms

A visual identity for a botanical studio working with dried florals, foliage and pure essential oils, built around one hand-drawn stem and a palette taken from the plants themselves.

Client
Bohemian Blossoms
Scope
Logo suite, palette, type, stationery, packaging
Sector
Florals & botanicals
Region
Australia
The brief

A small botanical studio needed an identity that could sit quietly against the product. Arrangements, foliage and oil bottles carry the colour and texture; the branding had to frame them without competing.

Approach

One hand-drawn stem became the fixed element. It works alone as a mark, inside a circular lockup for stamps and labels, or beside the wide-tracked wordmark. Three versions cover every surface, from a business card to a curved bottle.

Outcome

A four-colour system of sage, eucalyptus, warm sand and grey, paired with Serenity for headers and Montserrat for body copy. Delivered as a brand board with stationery, tote and essential oil packaging applied.

One sprig, five strokes

Logo suite

Wordmark, stem mark, circular lockup
Three logo variations: wordmark on sage, hand-drawn stem on pale green, circular lockup on grey
Stacked wordmark for signage and headers.
The stem alone, for small marks and repeats.
Circular lockup for stamps, labels and totes.
Bohemian Blossoms wordmark in pale sage, wide letterspacing

Palette

Four colours, drawn from foliage and dried stems
#D1D8C7
Pale eucalypt
#999F8C
Sage
#D8C8B7
Warm sand
#808080
Neutral grey
Two essential oil dropper bottles with sage labels and the circular lockup
Rosalina and Lemon Myrtle pure essential oils. Label applied to a curved surface, lockup rotated to the bottle. Bohemian Blossoms