Adiva Digital × Celebrity Ink

The wordmark & the mark

The Celebrity Ink identity is already established. The wordmark and star mark are fixed assets: use them exactly as supplied, never redraw or recreate them. The wordmark leads the brand; the star mark stands alone where space is tight or the wordmark won’t read.

Primary Lockup

Star Mark · On Light

Clear Space & Minimum Size

Maintain clear space equal to the height of the star mark on all sides. Never place type, imagery or edges inside this zone. Always use the master artwork supplied. Minimum digital width: 28 px icon / 120 px lockup.

Don’ts

• ×Don’t redraw, recreate or recolour the mark
• ×Don’t stretch, rotate or distort
• ×Don’t add shadows, outlines or effects
• ×Don’t place gold on low-contrast backgrounds

A palette of gold & ink

Gold Ore on Black Ink is the heart of the identity. White and the softer secondary tones provide breathing room and contrast across print and screen.

Dark canvas, fine line work

Backgrounds lean into deep blacks and intricate tattoo line art (dragons, koi and fine-line motifs) rendered low-contrast so gold and type stay the focus. Treat photography with rich shadow and warm highlights.

Lockup on Motif

Mark on Ink

Dragon Motif

Confident, premium, never intimidating

The system in the world

Business Card · Front & Back 90 × 55 mm · Tone-on-tone black

Studio Signage

@celebrityink

Social Avatar

Email Signature

Animated gold-flare sign-off for outbound mail. Use the supplied GIF at 600 px wide. Never rebuild or restyle the animation.

Location graffiti walls

Full-bleed studio feature walls that turn each location name into a mural of dense flash art. Every wall is unique to its studio, a maximalist collage of tattoo motifs behind an outsized locative wordmark, built as a photo-op moment and a statement of the local artist community.

Canggu · Feature Wall

Bali · Feature Wall

Kuta · Feature Wall

Email that lands

Campaign email leads with a bold headline, a full-bleed hero and a single, confident call to action. Voice stays playful and self-assured (a nudge, never a hard sell), built on a clean 600 px column.

Subject: Commitment issues?

Abandoned Booking · Reminder

Subject: Overthinking your new tattoo?

Abandoned Booking · Re-engage

Zodiac Flash

A twelve-part social series, one flash card per star sign. Every card runs the same ornate gold deco frame on black ink, so the set reads as one campaign while each illustration stays distinct. Built at 1080×1920 for stories and reels.

New

Father’s Day

A full seasonal push that runs across every touchpoint: in-store screen animations, email, social, digital gift cards and printed posters. One gift-led idea, held together by the gold-on-black system and a single confident line.

Vertical 1080×1920 loops for studio window and reception screens. Muted, seamless and short; motion carries the message, no audio needed.

A single 600 px campaign email: hero headline, gift-card offer and a clear “Buy Now” call to action, closing on the gold-on-black dragon footer.

Campaign Email · 600 px

Subject line leads with the hook; the hero reuses the “Inked Legends” social key visual so email and feed stay in lockstep. Body copy is short and warm, buttons are solid black on white, and the footer carries the gold wordmark on the dragon motif.

Hero key visual Personalised greeting Black CTA button Gold dragon footer

A playful 1:1 feed series: every post pairs a candid dad-and-kids moment with a bold two-tone headline and the white lockup, one clean colour field per post.

04

Digital gift cards

Dr Pickles × Celebrity Ink

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A co-branded aftercare range: an Artist Series tattoo aftercare kit created with Dr Pickles. Packaging leans into hand-drawn flash: dense black line-art motifs on a warm bone stock, framed around a clean white panel that carries both marks.

Artist Series · Tattoo Aftercare

Retail packaging for the co-branded kit. Both logos share a single framed panel: Celebrity Ink leads at the top, “Created by Dr Pickles” sits beneath, keeping the partnership balanced and legible.

Bone stock Flash line-art Co-branded panel Ornate frame

Production · Die-Cut Keyline

The flat dieline for the aftercare carton. Magenta lines mark the cut and fold keyline; the flash motifs run edge to edge across every panel so the pattern stays continuous once folded, framing the co-branded panel on the front face.

Cut & fold keyline Full-wrap flash

Body Piercing

An educational social series mapping every piercing placement across the ear and face. Editorial portraits on black, each point called out with a fine gold leader line and clean caps label. Ornate gold botanical corners tie the set together as one campaign.

Halloween

A dark, occult-leaning seasonal push: free tarot readings, a best-dressed contest, pre-designed flash and a “dare to design” call-out. Ornate gilded display type over moody candlelit imagery, with blood-red accents kept for the scares.

In-store & Digital Poster

Event invite for the 31 October party: gilded “Halloween” display type and gold spider webs over black, with the key details and the Dr Pickles guest appearance called out at the base.

Gilded display type Gold web motif Dr Pickles cameo

Reverse Graffiti

Clean-only street advertising: 1×1m stencils pressure-washed into grimy footpaths outside our studios, so the artwork appears as the clean surface rather than added paint. No paint, no mess, just a sharp mark that points the way to your next tattoo. Every stencil pairs a blunt one-liner with a single piece of classic flash.